With nearly a decade of experience optimizing websites for Fortune 500 companies, major media outlets, and growing startups, I've developed a unique expertise in AI SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). In today's rapidly evolving search landscape, I help businesses stay visible from traditional search engines to AI overviews and large language models.

What I Do

I specialize in creating comprehensive SEO strategies that drive real results. At G/O Media, I spearheaded SEO for iconic brands like Gizmodo, Kotaku, Quartz, and Lifehacker, driving an average of 1.5 million weekly organic pageviews and peaking at 5 million in a single week. I've orchestrated successful campaigns for high-stakes events like the Oscars, Super Bowl, World Cup, and major e-commerce moments like Black Friday and Amazon Prime Day.

As a Senior SEO Manager at Brainlabs Digital, I lead SEO strategy for Microsoft Azure, Microsoft Fabric, and GitHub. Researching and implementing cutting-edge strategies to increase visibility in AI-powered platforms and overviews.

My Approach

I believe great SEO is about more than rankings. It's about understanding your audience, optimizing for real user experience, and staying ahead of algorithm changes. Whether I'm:

• Conducting comprehensive technical audits

• Leading complex site migrations and redesigns

• Building data-driven content strategies

• Managing social media campaigns

• Developing e-commerce SEO initiatives

• I focus on delivering measurable results that align with your business goals.

Experience That Counts

Throughout my career, I've:

• Optimized award-winning content that ranks and resonates with audiences

• Managed large-scale site migrations while preserving SEO equity

• Led teams through training, onboarding, and performance growth

• Partnered with C-suite executives, presenting data-driven insights that inform company-wide strategy

• Worked with diverse clients — from local restaurants and gyms to Fortune 500 tech giants

My toolkit includes everything from Google Search Console and Analytics to advanced platforms like SEMRush, Ahrefs, seoClarity, and BrightEdge. I'm equally comfortable diving into technical SEO, crafting compelling content, or developing social media strategies that amplify your brand.

Beyond SEO

My background in journalism and radio gives me a unique perspective on storytelling and audience engagement. I've interviewed professional athletes, produced podcasts, edited video content, and even worked as an off-ice official for the American Hockey League. These experiences taught me how to communicate effectively, work under pressure, and adapt to fast-changing environments. Skills that translate directly to my digital marketing work.

Let's Work Together

Whether you're looking to increase your organic visibility, navigate the complexities of AI search, or build a comprehensive digital marketing strategy, I'd love to help. I'm currently available for freelance projects and full-time opportunities.

Ready to elevate your digital presence? Let's connect.

📧 max@maxcoyneseo.com

📍 Brooklyn, NY